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Outreach and Seva

Phoenix-Area Sikhs Adopting a New PR Strategy to Combat Rising Hate Crimes

Now, Sodhi and other members of the Sikh community are turning to a new strategy: advertising. In an unusual, but also very American move, the National Sikh Campaign is launching a $1.3 million ad campaign on Fox News and CNN, in an attempt to educate the public about their faith.

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